{"id":411,"date":"2015-12-12T08:31:42","date_gmt":"2015-12-12T06:31:42","guid":{"rendered":"http:\/\/tatu.chanth.org\/?p=411"},"modified":"2015-12-12T08:31:42","modified_gmt":"2015-12-12T06:31:42","slug":"tuottavuuden-parantaminen-osa-4-tuote","status":"publish","type":"post","link":"https:\/\/tatu.chanth.org\/?p=411","title":{"rendered":"Tuottavuuden parantaminen osa 4: tuote"},"content":{"rendered":"

Jotta yritys voi menesty\u00e4, sill\u00e4 pit\u00e4\u00e4 olla jotain myyt\u00e4v\u00e4\u00e4. Se voi olla joko palvelua tai jotain digitaalista tai fyysist\u00e4 tuotetta. Nyky\u00e4\u00e4n on vaikeaa keksi\u00e4 jotain, mit\u00e4 joku toinen ei jo myisi. Tai jotain sellaista tuotetta, mit\u00e4 ei viel\u00e4 ole, eik\u00e4 ostajat viel\u00e4 tied\u00e4 sit\u00e4 haluavansa. J\u00e4ljelle j\u00e4\u00e4 usein yksi vaihtoehto. Olla muita parempi.<\/span><\/p>\n

Olen kuullut t\u00e4n\u00e4 vuonna, ett\u00e4 vika ei ole tuotteessa vaan hinnassa, siksi meid\u00e4n tekem\u00e4t tuotteet eiv\u00e4t mene kaupaksi. Uskallan sanoa, ett\u00e4 tuo v\u00e4ite on perimmilt\u00e4\u00e4n v\u00e4\u00e4r\u00e4. Se on yht\u00e4 yksin\u00e4inen ajatus kuin koivu m\u00e4ntymets\u00e4ss\u00e4. Tuote menee kyll\u00e4 kaupaksi, kunhan tuote on oikea. Hinnalla ei ole niin suurta merkityst\u00e4.<\/span><\/p>\n

Otetaan esimerkki. Tag Heur valmistaa kelloja<\/a>, joiden myyntihinta on noin 1500 dollaria. Niit\u00e4 valmistetaan noin 2000 kappaletta viikossa, eik\u00e4 valmistusm\u00e4\u00e4r\u00e4t riit\u00e4 l\u00e4hesk\u00e4\u00e4n kattamaan kysynt\u00e4\u00e4. Onko nyt kyse siit\u00e4, ett\u00e4 tuote on liian kallis vai halpa, vai siit\u00e4, ett\u00e4 tuote on jotain sellaista, jolle on kysynt\u00e4\u00e4? V\u00e4itt\u00e4isin, ett\u00e4 tuolle tuotteelle on kysynt\u00e4\u00e4, vaikka hinta onkin kohtuullisen suolainen normaalipalkkaiselle ihmiselle.<\/span><\/p>\n

Halpa hinta on harvemmin merkki laadusta. Ei aina kalliskaan hinta ole siit\u00e4 tae, mutta suuremmat mahdollisuudet sille, ett\u00e4 kalliimpi tuote on parempi kuin halvempi kyll\u00e4 on. Kun myyd\u00e4\u00e4n palvelua, ei sit\u00e4 kannata myyd\u00e4 liian halvalla. Kun hinta on kohdillaan, ehtii palvella omat asiakkaansa ja hommasta j\u00e4\u00e4 k\u00e4teen muutakin kuin vatsahaava ja burn out. Palveluita myyt\u00e4ess\u00e4 hinnan m\u00e4\u00e4rittely on monesti vaikeampaa kuin jonkin yksitt\u00e4isen tuotteeen, jolle on helppo laskea varastonkierto, myyntikate sek\u00e4 k\u00e4ytt\u00f6kate ja ett\u00e4 onko se riitt\u00e4v\u00e4.<\/span><\/p>\n

Liian halvalla myyminen voi my\u00f6s johtaa tilanteeseen, ett\u00e4 asiakasvirta kasvaa isommaksi kuin yrityksen kapasiteetti, eik\u00e4 myynnist\u00e4 saatu tuotto riit\u00e4 kattamaan kasvaneen toiminnan kuluja, jolloin edess\u00e4 on pahimmassa tapauksessa yrityksen alasajo. Hintoja ei kuitenkaan kannata nostaa pilviin sen takia, ett\u00e4 saadaan tuotteelle ja palvelulle luksuksen tuntua. Ladaa ei voi myyd\u00e4 Porschen hinnalla. Tai voi, mutta aika harva ostaa.<\/span><\/p>\n

Suomessa ja maailmalla on paljon liiketoimintaa, jokaisella alalla on my\u00f6s lukuisia toimijoita, jotka ovat hyvi\u00e4. Se ei vain en\u00e4\u00e4 riit\u00e4. Mik\u00e4li haluaa olla menestyj\u00e4, t\u00e4ytyy olla erinomainen. Ja parempi kuin muut tarjolla olevat vaihtoehdot. Mik\u00e4li hinta on ainoa kilpailuvaltti, ollaan liian ohuella j\u00e4\u00e4ll\u00e4.<\/span><\/p>\n

\"Caterham_kilpuri\"<\/a>

Caterham, auto jonka joskus haluaisin.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Jotta yritys voi menesty\u00e4, sill\u00e4 pit\u00e4\u00e4 olla jotain myyt\u00e4v\u00e4\u00e4. Se voi olla joko palvelua tai…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,18],"tags":[],"class_list":["post-411","post","type-post","status-publish","format-standard","hentry","category-mielipide","category-tyoelama"],"yoast_head":"\nTuottavuuden parantaminen osa 4: tuote - Tatu Chanth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tatu.chanth.org\/?p=411\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tuottavuuden parantaminen osa 4: tuote - Tatu Chanth\" \/>\n<meta property=\"og:description\" content=\"Jotta yritys voi menesty\u00e4, sill\u00e4 pit\u00e4\u00e4 olla jotain myyt\u00e4v\u00e4\u00e4. 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