{"id":408,"date":"2015-12-08T20:24:03","date_gmt":"2015-12-08T18:24:03","guid":{"rendered":"http:\/\/tatu.chanth.org\/?p=408"},"modified":"2015-12-08T20:24:03","modified_gmt":"2015-12-08T18:24:03","slug":"tuottavuuden-parantaminen-osa-3-tyytyvainen-asiakas","status":"publish","type":"post","link":"https:\/\/tatu.chanth.org\/?p=408","title":{"rendered":"Tuottavuuden parantaminen osa 3: tyytyv\u00e4inen asiakas"},"content":{"rendered":"

Edellisess\u00e4<\/a> kirjoituksessa k\u00e4vin l\u00e4pi sit\u00e4, miksi tyytyv\u00e4inen ty\u00f6ntekij\u00e4 on yritykselle t\u00e4rke\u00e4. Toinen eritt\u00e4in t\u00e4rke\u00e4 asia yritykselle on tyytyv\u00e4inen asiakas. Tyytyv\u00e4inen asiakas yleens\u00e4 on uskollinen ostaja, jonka pit\u00e4miseksi yrityksen ei tarvitse panostaa niin paljon markkinointiin kuin uusasiakashankinnassa.<\/span><\/p>\n

Siihen p\u00e4\u00e4seminen on vaikeampaa kuin tyytyv\u00e4isiin ty\u00f6ntekij\u00f6ihin, mutta jos yritys huolehtii ty\u00f6ntekij\u00f6ist\u00e4\u00e4n, on asiakkaiden pit\u00e4minen tyytyv\u00e4isin\u00e4 huomattavasti helpompaa.<\/span><\/p>\n

Miten saavutetaan tyytyv\u00e4inen asiakas? Avainasemassa on saavuttaa asiakkaan luottamus. Silloin asiakas ei ole vain asiakas vaan yhteisty\u00f6kumppani ja molemmat osapuolet hy\u00f6tyv\u00e4t yhteisty\u00f6st\u00e4. Kun asiakkaan luottamus on saavutettu, sit\u00e4 on my\u00f6s yll\u00e4pidett\u00e4v\u00e4.<\/span><\/p>\n

Pelk\u00e4st\u00e4\u00e4n asiakkaan odotukset t\u00e4ytt\u00e4m\u00e4ll\u00e4 saadaan pidetty\u00e4 asiakas kohtuullisen tyytyv\u00e4isen\u00e4. Mutta vasta kun ylit\u00e4mme asiakkaan odotukset ja mahdollisesti kehit\u00e4mme heid\u00e4n liiketoimintaansa, p\u00e4\u00e4st\u00e4\u00e4n sille tasolle, ett\u00e4 asiakas mahdollisesti suosittelee kumppaniaan muille oma-aloitteisesti.<\/span><\/p>\n

Pitk\u00e4kin asiakassuhde voi p\u00e4\u00e4tty\u00e4, vaikka kaikki olisi mennyt hyvin, eik\u00e4 mit\u00e4\u00e4n ongelmia olisi ollut. Jos yhteydenpito ei ole aktiivista voi kumppanin olemassaolo helposti unohtua. T\u00e4ysin ongelmaton asiakassuhde ei ole huono asia, kunhan varmistetaan jatkuva n\u00e4kyvyys ja pidet\u00e4\u00e4n yll\u00e4 asiakkaan tietoisuutta siit\u00e4, miten kumppanuus heit\u00e4 hy\u00f6dytt\u00e4\u00e4. Ja jos tai kun tulee ongelmatilanne, se selvitet\u00e4\u00e4n nopeasti. Jos tehd\u00e4\u00e4n itse virhe, tai vaikka virhe ei johtuisikaan suoraan itsest\u00e4, se my\u00f6nnet\u00e4\u00e4n reilusti ja asia korjataan. Virheiden peittely tulee kuitenkin ilmi ja saattaa vied\u00e4 asiakkaan koko luottamuksen.<\/span><\/p>\n

Nykymaailmassa p\u00e4tee l\u00e4hestulkoon edelleen markkinoinnin vanha 3\/11 s\u00e4\u00e4nt\u00f6. Hyv\u00e4st\u00e4 palvelusta kerrotaan kolmelle, huonosta 11:sta. Verkottuneessa maailmassa suhde on tosin suurempi, hyv\u00e4st\u00e4 kerrotaan edelleen kolmelle, huonosta palvelusta saa tiet\u00e4\u00e4 kaikki Facebook-kaverit ja pahemmassa tapauksessa my\u00f6s heid\u00e4n kaverit.<\/span><\/p>\n

Hyv\u00e4 asiakassuhde vaatii kontaktointia muulloinkin, kuin sopimusten uusimismieless\u00e4 tehdyt kontaktoinnit. Se vie myyjien aikaa, mutta maksaa pitk\u00e4ss\u00e4 juoksussa itsens\u00e4 takaisin. Harva myyntity\u00f6 on 110 metrin aidat tyylinen suoritus, miss\u00e4 esteet ylitetty\u00e4\u00e4n voi juhlia maalissa. Ja odottaa seuraavaa starttia. Hyv\u00e4ss\u00e4 myyntity\u00f6ss\u00e4 asiakassuhteen hoito on kuin monta per\u00e4kk\u00e4ist\u00e4 maratonia.<\/span><\/p>\n

Tyytyv\u00e4inen asiakas on jaetulla sijalla yrityksen parhaasta mainoksesta. Silti, t\u00e4m\u00e4 on juuri se vaikein asia tehd\u00e4.<\/span><\/p>\n

\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Edellisess\u00e4 kirjoituksessa k\u00e4vin l\u00e4pi sit\u00e4, miksi tyytyv\u00e4inen ty\u00f6ntekij\u00e4 on yritykselle t\u00e4rke\u00e4. Toinen eritt\u00e4in t\u00e4rke\u00e4 asia…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,18],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-mielipide","category-tyoelama"],"yoast_head":"\nTuottavuuden parantaminen osa 3: tyytyv\u00e4inen asiakas - Tatu Chanth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tatu.chanth.org\/?p=408\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tuottavuuden parantaminen osa 3: tyytyv\u00e4inen asiakas - Tatu Chanth\" \/>\n<meta property=\"og:description\" content=\"Edellisess\u00e4 kirjoituksessa k\u00e4vin l\u00e4pi sit\u00e4, miksi tyytyv\u00e4inen ty\u00f6ntekij\u00e4 on yritykselle t\u00e4rke\u00e4. 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